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Howard Rothman's 50 Companies That Changed the World PDF

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By Howard Rothman

ISBN-10: 8179923266

ISBN-13: 9788179923269

Incisive Profiles of the 50 businesses, huge and Small, that experience formed the process glossy Business50 businesses that modified the realm exhibits how the various maximum companies of all time completed their luck discovered untapped niches, stayed on most sensible of developments, controlled steadily, and inspired creativity. The publication additionally indicates how a few, still, fell from their top once they did not stick with the trail that made them winning. every one caricature will spark dialogue and debate as readers think of the auhtor's scores.

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Extra info for 50 Companies That Changed the World

Sample text

Several of them are longtime components of the Dow Jones Industrial Average, and others have been leaders on the NASDAQ exchange during the tech boom. With the market instability during the latter half of 2000, however, even these standard-bearers have taken their hits. Companies such as Microsoft, AT&T, and Ford have not been immune to the fluctuations in stock valuation that have hit most market segments. Nonetheless, long-term investors can take some comfort in the fact that the companies described here are clearly established and generally profitable.

Public relations professionals and engineers. Business writers and shopkeepers. Salespeople and retired managers. Everyone generously commented on my selections and most helpfully offered a few of their own. New lists were drawn up, recirculated, and refined. Eventually, a solid list of 50 companies surfaced that I felt accurately represented the breadth and scope (if not the totality) of corporate impact on human life in the 19th and 20th centuries. Then came the researching, writing, and ranking processes.

McDonald’s does this, observers agree, by continually adhering to the underlying philosophy that its founder championed from the outset: build simple, casual and easy-toidentify restaurants where the service is friendly, the prices are low, and there’s no waiting for tables while someone finishes a cigarette. The rise of McDonald’s, and of Raymond Albert Kroc, is proof that worldchanging entrepreneurial drive knows no boundaries. Kroc always had aspirations to reach the top of his chosen field, but he didn’t realize true success until he reached middle age.

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50 Companies That Changed the World by Howard Rothman


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