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Architecting Enterprise: Managing Innovation, Technology, by Rajagopal PDF

Posted On March 14, 2018 at 3:05 am by / Comments Off on Architecting Enterprise: Managing Innovation, Technology, by Rajagopal PDF

By Rajagopal

ISBN-10: 1137366788

ISBN-13: 9781137366788

ISBN-10: 1349474274

ISBN-13: 9781349474271

The dialogue during this ebook offers an creation to the idea that of entrepreneurship and entrepreneurial company administration. the writer covers many components of the entrepreneurial administration self-discipline together with deciding upon a enterprise, organizing, financing, advertising, constructing an providing that the industry will worth, and turning out to be a company.

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Additional info for Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Example text

Such interplay among rivals is in fact fuelling the threat, which needs to be managed. Companies today must learn how to take on low-cost competitors in large consumer segments, produce inimitable market tools, develop organizational leadership, and build sustainable customers (Ryans, 2010). Industries with high fixed costs tend to be more competitive because competing firms are forced to cut prices to enable them to operate at economies of scale. However, with a differentiation strategy the rivalry Globalization and Emerging Firms 21 is reduced among the products and services offered by competitors, in both real and perceived senses.

Good risk management not only protects companies from adverse risk but also confers a competitive 22 Architecting Enterprise advantage, enabling them to be more entrepreneurial and, in the end, to make bigger profits. Companies should clearly articulate their risk strategies, understand the risks they are taking, and build an effective risk-management organization that helps foster a responsible risk culture. One of the underlying issues in developing competitive strategy is to address profitability in reference to the capability of the firm to capture value in the process of retaining buyers, or whether this value is lost in competition to others (Rajagopal, 2012).

Entrepreneurship and marketing theories share some commonality as both disciplines focus on identifying opportunities and transforming resources into value-creation or co-creation for consumers. Successful entrepreneurs follow an effectuate route in entrepreneurship (Sarasvathy, 2001). Thinking entrepreneurs The Entrepreneurial Mindset 35 who carry out continuous efforts to improve customer value may be better off than predicted in traditional market theories. This attribute of maximizing customer value exhibits a better fit between external market conditions and the internal environment in which the market decisions are made.

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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness by Rajagopal


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